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Laura Pinedo

Operations Manager

As Operations Manager at Westside Equipment, Laura handles many of the day-to-day aspects of the business from our headquarters in Madera. She oversees AR, AP, PR, and HR benefits, and works closely with the accounting team.

During a typical day, she writes contracts for equipment sales and rentals as directed by the sales team. She communicates with the team about processes for inventory and billing, and works with consultants for IT services, ERP system training, HR, and benefits.

Born and raised in the Bay Area, Laura now lives in the Central Valley. With an educational background in science and chemistry, she previously worked in the data processing center for a food processing plant before joining the Westside team in 1994.

Meet our Team

Dan Rodrick

CEO/Owner As CEO/Owner of Westside Equipment for 32 years, company founder Dan Rodrick is very much involved with the day-to-day operations of the company and helping bring tomatoes from the field...
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Tony Orlando

Southern Territory Sales Manager As Southern Territory Sales Manager based out of our Five Points operation, Tony spends much of his time on the road, visiting with Westside Equipment customers and...
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Estevan Tamez

Five Points Sales Manager Estevan oversees daily operations at our Five Points location, including personnel management, inventory control, and sales forecasting. He communicates with our clients on...
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Kris Rodrick

Production Manager Kris started working for Westside Equipment when he was still in high school. As Production Manager and son of founder Dan Rodrick, growing the company that his father started...
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Micah Haines

Engineering Manager As Engineering Manager at Westside Equipment, Micah works with engineering and shop personnel on a daily basis to improve the tomato harvesting equipment design and build...
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George Loogman

Design Engineer As Design Engineer at Westside Equipment, George creates and maintains mechanical drawings, assists the production floor with technical questions about assemblies, and provides...
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Laura Pinedo

Operations Manager As Operations Manager at Westside Equipment, Laura handles many of the day-to-day aspects of the business from our headquarters in Madera. She oversees AR, AP, PR, and HR...
Read More