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CEO/Owner

As CEO/Owner of Westside Equipment for 32 years, company founder Dan Rodrick is very much involved with the day-to-day operations of the company and helping bring tomatoes from the field to the factory. He enjoys networking with Westside farmers and customers, and the most meaningful aspect of his work has been watching the company grow from a small operation with just a few employees to a global leader with over 50 employees.

Dan spends his days communicating with management and networking with customers on new machine orders and the current tomato market. He also oversees AP/AR, billing, and all rental agreements.

Originally from Patterson, he graduated from Patterson High School and spent some time studying at Cal Poly before entering the workforce. Dan lives in Fresno with his wife, Kim and they have two sons, Kris and Kevin, who also work for the company.

Meet our Team

Dan Rodrick

CEO/Owner As CEO/Owner of Westside Equipment for 32 years, company founder Dan Rodrick is very much involved with the day-to-day operations of the company and helping bring tomatoes from the field...
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Tony Orlando

Southern Territory Sales Manager As Southern Territory Sales Manager based out of our Five Points operation, Tony spends much of his time on the road, visiting with Westside Equipment customers and...
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Estevan Tamez

Five Points Sales Manager Estevan oversees daily operations at our Five Points location, including personnel management, inventory control, and sales forecasting. He communicates with our clients on...
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Kris Rodrick

Production Manager Kris started working for Westside Equipment when he was still in high school. As Production Manager and son of founder Dan Rodrick, growing the company that his father started...
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Micah Haines

Engineering Manager As Engineering Manager at Westside Equipment, Micah works with engineering and shop personnel on a daily basis to improve the tomato harvesting equipment design and build...
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George Loogman

Design Engineer As Design Engineer at Westside Equipment, George creates and maintains mechanical drawings, assists the production floor with technical questions about assemblies, and provides...
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Laura Pinedo

Operations Manager As Operations Manager at Westside Equipment, Laura handles many of the day-to-day aspects of the business from our headquarters in Madera. She oversees AR, AP, PR, and HR...
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