As CEO/Owner of Westside Equipment for 32 years, company founder Dan Rodrick is very much involved with the day-to-day operations of the company and helping bring tomatoes from the field to the factory. He enjoys networking with Westside farmers and customers, and the most meaningful aspect of his work has been watching the company grow from a small operation with just a few employees to a global leader with over 50 employees.
Dan spends his days communicating with management and networking with customers on new machine orders and the current tomato market. He also oversees AP/AR, billing, and all rental agreements.
Originally from Patterson, he graduated from Patterson High School and spent some time studying at Cal Poly before entering the workforce. Dan lives in Fresno with his wife, Kim and they have two sons, Kris and Kevin, who also work for the company.