About Westside Equipment

Founded in 1986 by six entrepreneurs, Westside Equipment started manufacturing machinery for the tomato harvesting industry in 2001 and has grown from a small operation with four employees to a global leader in the commercial tomato harvester equipment industry.

With our headquarters in Madera, California and our parts sales and support service operations in Crows Landing, Woodland, and Five Points, Westside Equipment is centrally located throughout California’s tomato growing regions. Our Central Valley operations give us the proximity and reach to successfully cover the state’s entire processing tomato production area.

As a company that understands commercial tomato production, Westside Equipment is at the forefront of the global tomato economy. Our harvesters and parts meet the design fit of international harvesting needs, and we serve customers located across the globe, including in Brazil, Peru, Spain, Israel, Australia, and China.

Our Advantages

Westside Equipment machines are designed by engineers and built to order. With over 1,000 man hours of welding and assembly per machine, our harvesters are engineered for speed, longevity, and capacity. Nationally and globally recognized for our commitment to quality and innovation, our harvesters are backed by a company built on expertise and integrity.

Meet our Team

Dan Rodrick

CEO/Owner As CEO/Owner of Westside Equipment for 32 years, company founder Dan Rodrick is very much involved with the day-to-day operations of the company and helping bring tomatoes from the field...
Read More

Tony Orlando

Southern Territory Sales Manager As Southern Territory Sales Manager based out of our Five Points operation, Tony spends much of his time on the road, visiting with Westside Equipment customers and...
Read More

Estevan Tamez

Five Points Sales Manager Estevan oversees daily operations at our Five Points location, including personnel management, inventory control, and sales forecasting. He communicates with our clients on...
Read More

Kris Rodrick

Production Manager Kris started working for Westside Equipment when he was still in high school. As Production Manager and son of founder Dan Rodrick, growing the company that his father started...
Read More

Micah Haines

Engineering Manager As Engineering Manager at Westside Equipment, Micah works with engineering and shop personnel on a daily basis to improve the tomato harvesting equipment design and build...
Read More

George Loogman

Design Engineer As Design Engineer at Westside Equipment, George creates and maintains mechanical drawings, assists the production floor with technical questions about assemblies, and provides...
Read More

Laura Pinedo

Operations Manager As Operations Manager at Westside Equipment, Laura handles many of the day-to-day aspects of the business from our headquarters in Madera. She oversees AR, AP, PR, and HR...
Read More